5. GA4: Creating New Events and Marking them as Conversions (Goals)
Google Analytics 4 (GA4) allows administrators to create new events and mark them as conversions. This then allows GA4 to collect further data using the new event names. In this example, events are created for each of the First Principles of Instruction (FPI) which were used to design the IU Plagiarism Tutorials and Tests (IPTAT).