3. GA: Example of Universal Analytics Temporal Map
Analysis of Patterns in Time (APT) requires formation of temporal maps. Each map contains a sequence of event occurrences that have date/time stamps associated with those coded events. Universal Analytics (a tool within Google Analytics) stores an APT temporal map for each website user session. This video illustrates such a UA temporal map, explaining in detail what has been tracked for one user of the IPTAT website on March 25, 2021.